Let us explain
InLable is a deep-tech startup (TRL 5) which actively develops an authenticity verification system that cannot be compromised physically and digitally. This way, manufacturers can successfully fight counterfeits and have complete control over the movement of their products within the supply chain. Moreover, consumers are reassured they are buying the original and genuine product.
What's the problem?
The global economy is being drained by fakes, copies, replicas, lookalikes and knock-offs. It harms both - the brand and end consumers. Counterfeiting reduces sales, increases liability and damages credibility. It can also be a significant health and safety threat to consumers.
Risks caused by counterfeits:
Financial risk
Counterfeiting related losses are valued at US $1.9 trillion in 2019 for brands globally. (OECD).
Health risk
US $83 billion worth of counterfeit drugs is sold annually. (WHO).
Legal risk
40% of global consumers buy counterfeits unknowingly. (OECD).
The solution to the counterfeit problem should be inexpensive, easy to use, and accessible to both - the brand and the consumer. The technologies used in the market currently are either not rentable, not easy to use or easily hackable/replicated.
InLable technology allows you to authenticate a physical product by using just a smartphone. Our scientists have developed a secure and invisible labelling technology that is the most versatile and secure authentication system in the market. InLable solution is simple, intelligent and 100% secure.
100% secure
Inlable technology uses the laws of optical interferometry and the surface's randomness, making it impossible to clone. The pattern is so unique that even we can't replicate it.
Intelligent
While InLable can be solely a verification tool, it can also be linked with marketing or communication materials. For instance, users' location or the brand's website. Moreover, it is Blockchain compatible, so it is possible to create a bridge between a physical and digital item (e.g. NFTs).
Simple
With the InLable mobile app, end consumers and the brand can easily authenticate the product. We are on the way to making it as simple as reading a QR code.